A new business to help other businesses thrive.
After their acquisition of Business Connexion in 2015, Telkom needed a new platform under a new name, that presented an improved suite of business products to companies in need of end-to-end digital solutions.
In less than three months, the challenge was to launch the online presence of what was effectively a new brand in a way that was scalable and flexible enough to allow for big builds in the future.
A new design system to visualise the brand vision.
Using an arrow device that forms part of the new BCX logo and corporate identity, we created a conceptual design system that always moves the user forward as they engage with the platform.
The platform components utilise a Lego block technique that allows us to build interchangeable content lanes within each page, leaving us with a flexible system that is able to evolve block by block.
With a solid and scalable content strategy in place, we built an app into the Content Management System that enabled us to upload triple the content in half the time.