Praekelt
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A new business to help other businesses thrive

BCX
A new business to help other businesses thrive.

A new business to help other businesses thrive.

After their acquisition of Business Connexion in 2015, Telkom needed a new platform under a new name, that presented an improved suite of business products to companies in need of end-to-end digital solutions. 

In less than three months, the challenge was to launch the online presence of what was effectively a new brand in a way that was scalable and flexible enough to allow for big builds in the future. 

A new design system to visualise the brand vision.

A new design system to visualise the brand vision.

Using an arrow device that forms part of the new BCX logo and corporate identity, we created a conceptual design system that always moves the user forward as they engage with the platform. 

The platform components utilise a Lego block technique that allows us to build interchangeable content lanes within each page, leaving us with a flexible system that is able to evolve block by block.

With a solid and scalable content strategy in place, we built an app into the Content Management System that enabled us to upload triple the content in half the time. 

Creating a system that is intuitive and easy to use for novice or new users.

Creating a system that is intuitive and easy to use for novice or new users.

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