Case Studies
Praekelt launches Yoza with aim to get young people reading again
Mobi site, MXit
The Praekelt and Shuttleworth Foundations jointly launched YOZA on 22 August 2010. These cellphone stories, or mobile novels use cellphones to support teen reading and writing...
Praekelt Creates Africa's 1st Homegrown Mobile TV Solution
Mobile TV
Through Praekelt's dynamic content delivery platform, Panya, DStv MOBILE and Vodacom are bringing the magic of the small screen to an even smaller one – mobile phones...
Praekelt Digital dishes The Scoop on MTN
Integrated Campaign
MTN is digging into local lifestyles to get The Scoop on what South Africans are sharing, experiencing, discovering and telling their friends...
Malta Guinness - SMS Vote to Win
On-pack SMS campaign
This promotion allows users from Cameroon, Ghana and Nigeria to vote their favourite street dance into the finals of the Malta Guinness Street Dance competition...
Cadbury P.S. Valentines Day Competition on MXit
MXit
This brand awareness campaign by Cadbury P.S. offered users the opportunity to win a weekly prize of an iPod shuffle or the grand prize of a branded iPhone and a Valentine's Day experience...
Fairlady Style Intern Site Goes Live
Website
Praekelt Digital have created an engaging online community to compliment the Fairlady Style Intern TV show currently screening on MNet Series...
Smirnoff Experience 2010
Web, Mobi, SMS, Email, Social, & Digital Ticketing
Delivering the digital marketing strategy for the Global Smirnoff Experience Mashup Street event held in South Africa, has enabled Praekelt Digital to fuse together a mix of digital touch points...
KFC Add Hope
Project: Website, Facebook, Twitter
Created as a website, and supported by both Facebook and Twitter updates, event gallery posts, blogging and content sharing functions, we are developing an informed community...
Guinness Power of Naija
Project: Volume driving SMS campaign
In this incredibly successful Guinness Nigeria on pack campaign, we received hundreds of thousands of entries in under 6 weeks! The Power of Naija promotion encouraged the purchase of Guinness...
Lunch Bar, Much, Much More...
Project: Integrated campaign: Website, SMS, USSD
This integrated campaign had a web, SMS and USSD component to offer the Lunch Bar audience a chance to win R250,000 and Much, Much More.
Classic fM
Project: Website
Together with our partners we completely revamped Classic FM's online offering to
create South Africa's premier classical
music destination.
5FM
Project: Website
We used the Broadcast CMS product to create a hot new user-centric site...
Smirnoff.mobi
Project: Mobisite
We worked together with acclaimed international agency AkQa to launch a pilot Smirnoff mobile site in both South Africa and Nigeria.
trufm
Project: Website
We use the Broadcast CMS for the first time to create trufm's first website.
Guinness
Project: Integrated mobile campaign, Nigeria and Ghana
We ran an integrated SMS, mobile content and scratch card campaign in Nigeria and Ghana.
OMO Won Challenge
Project: Please Call Me campaign
Not only was this campaign the first corporate
use of Please Call Me messages but it shows
an innovative and effective way to market to previously largely ignored base of the pyramid.
Hold the Phone
Project: Integrated campaign
A highly successful integrated campaign that combined cutting edge Location Based Services and MMS and SMS to blog technologies.
Smirnoff Fresh Spin
Project: Integrated campaign and microsite
This award winning campaign allowed Smirnoff consumers to design their ideal party in a highly interactive engaging way.
Cadbury
Project: SMS and mobile content campaign
This SMS campaign was one of the first in the country to combine a simple SMS competition with a free buffet of mobile content.