Case Studies
Lunch Bar, Much, Much More...
Project: Integrated campaign: Website, SMS, USSD
Client: Lunch Bar
Technologies: CSS, jQuery, SMS, USSD
This integrated campaign had a web, SMS and USSD component to offer the Lunch Bar audience a chance to win R250,000 and Much, Much More. The website was the digital touch point for all information to the campaign. Primary entry into the competition was through sending in the unique code off a Lunch Bar promotional pack. The response to these entries directed users to an innovative USSD line that let users send messages to each other for the fraction of the price of an SMS, and download fantastic Lunch Bar content.