Praekelt
What happens when our everyday life moments meet banking?

A new way to bank that starts with a human need for Absa.

What happens when our everyday life moments meet banking?

What happens when our everyday life moments meet banking?

To set itself apart from other banks in South Africa, Absa wanted to get a deep understanding of what their users needed, and that meant a change in culture, values, infrastructure and design. We needed to design a new kind of banking experience by transforming existing technology platforms into a seamless digital ecosystem, bringing omnipresent banking to life.  

Adapted colour palette

Adapted colour palette