Praekelt
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A single system to drive Telkom Business, Home and Mobile.


In a previous life, Telkom Home, Telkom Mobile and Telkom Business existed as three separate sub-brands with varying visual identities and user experiences across multiple platforms. 

Our task was to bring the three entities together into a single, unified space with a consistent, user-centred experience. 


The rebirth of one of South Africa’s oldest brands required a flexible strategy and a strong set of human-centred principles that guided every single strategic, design and development decision. After the first release, our agile approach allowed us to make fast and effective changes based on evolving brand requirements during focused two-week sprints.

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