In one of the biggest rebrands in recent times, Absa needed a single site to house a brand-new Corporate Identity. With thousands of people responsible for their marketing and advertising, everyone needed to be on the same webpage.
Brands like Absa are living, breathing, changing things. They run, they rest, they move, they shake – they evolve. Our partnership with Frontify allowed us to build a constantly-updated resource library that housed every single nuance of their new brand – from logo variations and colour usage to UI patterns and payoff lines.
With all the guidelines, resources and assets in one place, they’re always ready for the next move, whatever it may be.