Changing the Game in 20 days
We added Game to our giant pink trolley and built Africa's largest discount retailer a brand-new custom WhatsApp chatbot in the space of 20 days. Now live in SA and Kenya – more coming soon.
Feersum Engine | User Experience | Content | Client Partnership
Backed by our AI-powered conversational platform Feersum Engine, Game’s Intelligent Assistant can show their customers catalogues, help them find stores, and answer FAQ’s in both South Africa and Kenya.
And the best part about it is that it all happens on SA’s most popular social app, WhatsApp, which is used by 9 out of 10 South Africans.
After the success of the South African bot, we were asked to roll it out in Kenya as well, with multiple African countries to follow. We’ve left the door open for a trolley-full of new features in the future, but we’re pretty proud to have taken this baby from the store door to the checkout counter in double-quick time.
To be exact
From start to finish, the South African iteration of this chatbot was designed, written, developed and implemented within 20 working days.
Features and the future
While the initial assistant is built for catalogues, store locators, and FAQ’s, future possibilities for this kind of bot include competitions, loyalty programmes and maybe even purchasing.
No pressure
Although customer convenience is what drove this particular bot, a huge plus is that it alleviates the pressure on call centres for Africa’s largest discount retailer.
A simple user experience
We applied best practice conversational design to create a user experience that is clear, direct and informative, allowing the user to find what they need in the easiest way possible.
Content to match
Good content is part of a good user experience. So we wrote the copy to be as conversational, understandable and simple as possible.
Teaching people to fish
We’ve enabled the Game team to do it all themselves on our Feersum Engine platform, which is as easy to use for our customers as it is for us.
A fast, feature-filled, intelligent chatbot built in 20 days.
It’s been a pleasure working with the team from Praekelt. We presented a problem, and they solved it in a short space of time. Our internal teams have been empowered to manage an easy-to-use solution, and we now have a new digital channel we can leverage for any part of the business in the future.
20
Number
of working days it took to create the Game bot
122
Number
of Game stores with info accessible on the bot