SAFA changes the game for world football
A WhatsApp chat service that gives thousands of FIFA-registered footballers the info they need to get on with the game.
Engineering | Feersum Engine | Content | User Experience
Not only is this a first for South Africa, but it makes SAFA the first football association in the world to integrate its membership system and allow player verification on WhatsApp.
“With the growth of MYSAFA and its new connection to WhatsApp, the Association is no longer just following global sport innovations, we are driving them,” said SAFA President Danny Jordaan.
When we hear the name SAFA, we tend to think of Bafana Bafana and the few hundred players in the PSL, but the reality is that MYSAFA recently signed up over 330,000 players, logged 125,000 fixtures and has the potential to help tens of thousands of clubs across SA.
Each player on MYSAFA is issued with a FIFA ID number that acts as their digital passport and makes it easier for amateur clubs to claim Solidarity Payments – 5% of international transfer fees that are due to clubs that big-time players represented before the age of 23. Over the past 10 years, more than $1 billion in solidarity payments has gone unpaid.
The flagship feature of the MYSAFA WhatsApp chat service is the verification of player ID cards. Now, match officials, coaches and supporters can use WhatsApp to check whether the players on the pitch during a high-stakes match are the ones that are registered and cleared to play.
MYSAFA’s WhatsApp platform was built with our very own Feersum Engine, an AI-powered conversational interface that creates Intelligent Assistants with the ability to reach millions of users through automated messaging.
The future of MYSAFA
While MYSAFA’s current offering delivers card verification, fixtures, results, league tables, and player information to the current user base, future releases will have many more features – like field locators, discounts, fan clubs, commentary, and the potential to reach over 2.5 million amateur footballers and 27 million fans in South Africa.
registered with MYSAFA